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“Digitalisierung und Destinationsmanagement”

Hardly any other development has influenced tourism in recent years as much as the ongoing digitalisation.

Platform giants such as TripAdvisor,, Priceline, Agoda, Airbnb or AirBnB have turned the rules of the industry upside down.

The traditional accommodation segment is coming under pressure, intermediaries (e.g. tour operators) are no longer needed.

Digital media play a central role along the entire customer journey.


At the same time, guests are becoming more and more transparent and can therefore be addressed in a more targeted manner.

The digital change is progressing unstoppably. This makes it all the more important to adapt to it and to take advantage of the opportunities it offers.

These opportunities also include making processes more resource-efficient.


Business optimization must be available for all types and sizes of companies.

At Outdooractive we are committed to the global digitalisation of tourism and our partners gain access to over 8.3 million potential guests worldwide.

In Bosnia and Herzegovina, Outdooractive supports the digitalization process for all small and large businesses in tourism.


Join us for a free webinar.

Based on practical examples the following topics will be discussed:


  • Building a digital data infrastructure (content management)
  • Digital presence of destinations (content distribution)
  • Changing the role of the destination from marketing to management organization (DMO)


Date: 14 July 2020 18:00

Place: zoom platfom


The entire training programme is supported by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH and on behalf of the Federal Government.

Through its sponsorship, GIZ has ensured that this and the next three training courses are free of charge for the public.

You can find out more about the GIZ project "Innovation and Digitization in SMEs in Bosnia and Herzegovina" at

Registration / Request

Please send us a message if you are interested in participating in this webinar.
Photo: Christian Schinzel, Outdooractive Editors
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Digitization Tourism Showcase